Our Green Product Concepts
We are a leading brand in sustainable consumer products, crafted with renewable resources and post-consumer recycled content. As a mission-driven organization, we use natural, environmentally preferable materials to advance Zero Waste practices and raise awareness about the connections between the products we use, their materials, and their end-of-life impact.
Our mission is to promote healthy and sustainable lifestyles for individuals and societies by integrating green products into everyday life. Without our health and our planet, we have nothing. While our products are not perfect, we are committed to continuous improvement, aiming for solutions that are healthy for families and regenerative for the environment.
We love plants and all living things. Our designs maximize their use in our products while actively minimizing petroleum-based materials in both products and packaging. Our goal is to become 100% plant-based and sustainably sourced, inside and out, in the near future.
Our Commitments
- Sustainable Sourcing: We source natural, organic, sustainably harvested, renewable, and pure raw materials for our products. Join our “Toxics Out” challenge by switching to products with nontoxic, biodegradable ingredients. [Bioplastics are plastics derived from renewable biomass sources, such as vegetable fats and oils, corn starch, or microbiota. Bioplastics can be made from agricultural byproducts and used plastic bottles or containers using microorganisms. Common plastics, such as fossil-fuel plastics (also called petro-based polymers), are derived from petroleum or natural gas. Their production requires more fossil fuels and generates more greenhouse gases than bio-based polymers.]
- Transparency: We track all materials, ingredients, and packaging used in our products to understand and report on our cradle-to-grave environmental impact.
- Reducing Toxics: We are committed to dramatically reducing petroleum-based plastics (virgin) in our products and packaging.
- Quality Control: We enforce strict quality-control standards and protocols in manufacturing to ensure the highest quality, cleanliness, and integrity of our products and ingredients.
- Eco-Friendly Packaging: We use reusable packaging, higher post-consumer recycled or FSC-certified materials, sustainable shipping materials, and fully recyclable pillow pack materials.
- Innovation: We stay at the forefront of sustainable materials research, exploring new bio-based materials to enhance our products as the field rapidly evolves.
- Green Lifestyle Advocacy: We encourage adopting a green lifestyle—eating organic produce, eating low on the food chain, and advocating for safer workplace policies. Share concerns with elected representatives to drive systemic change.